It wasn’t long ago that smartphones represented a new technology. Now, they are central to our lives. Just look at the process of recruiting: phones have become integral to the process. It leads to a situation where you to optimize for mobile or miss out on some of the best talent out there.
Once upon a time, if you wanted to attract new talent, you printed ads in newspapers. It was a process that held relatively steady for generations. Despite improvements in other technologies – development from the horse and buggy to the moon lander, for instance – recruitment remained focused around those printed ads.
Fast forward a few decades and most of the recruiting process has moved online. Meanwhile, the pace of change has accelerated. What seemed like the gold standard of recruitment practice just a few years ago is now in danger of becoming old–fashioned.
Just look at the data on smartphone use, which shows that candidates are increasingly turning to mobile technology to accelerate their job searches. According to Indeed, 78% of people say they would apply for a job through their mobile phone.
As you might expect, the stats break down along generational lines. In the age bracket between 44 and 54, just over half of people use their mobile phones in their job search. However, for the 16-to-34 crowd, the figure jumps to 77%.
If you’re not optimized for mobile, you are likely missing out on the youngest and most tech-savvy candidates. That in itself means your organization is losing out. With that in mind, here are a few things you can update to make your recruitment procedures to become more mobile-friendly:
The most basic step in the recruitment process is the application. Most of these already happen online, but often mobile submissions are rendered difficult by both design and structural constraints.
Make sure that your applications don’t run into these problems. Ensure that process of submitting via a smartphone is easy and glitch-free.
To patch into the smartphone revolution, you should rely more heavily on social media as a way to connect with potential hires. Instead of focusing exclusively on job sites and other traditional methods, you should build out a meaningful presence on all the mobile-friendly platforms. From there, you can direct candidates you find you on social media to your simplified mobile application functionality.
Traditionally, most communication related to job searches takes place via email, with phone or video chat taking a role later in the process. However, most people, relying on their mobile phone for communication, find texting much more convenient.
For that reason, you should allow for multiple communication options. Let your candidates choose between text or email, letting your process fit their lifestyles.
Communication is key to bringing in top talent. However, you have a balance to maintain. How do you review hundreds of applications while still maintaining constant communication? Chatbots help bridge the gap.
While an overuse could become annoying and counterproductive, using the technology can take care of the basic communication with job applicants. It can save you time, while still providing the information your candidates need to feel secure and up-to-date.
Optimizing your mobile strategy helps draw the type of worker who can thrive in the fast-changing modern economy. You can achieve the same goal through a top-flight recruiter, like PrideStaff. They can bring you competent, tech-savvy talent to drive your company into the next stage of growth.
Contact PrideStaff today to learn more.