3 Tips for Getting More Traffic (And Leads) to Your Website

Expanding your business requires finding fresh customers. In the digital age, this means connecting with your target online audience – a process that makes your website the key hub for connecting with potential new buyers, as you look to maximize your traffic.

However, many firms struggle with this crucial task. More than one in five companies (21%) say that low traffic is the most substantial problem they face with their website. If you fall into this category, it’s time to take action.

Here are three major steps you can take that will get you more traffic (and ultimately more leads) to your website:

Engage with SEO

You don’t just produce content for your intended audience. There are also algorithms to consider. As you produce offerings for your website, you need to engage with the process of search engine optimization, or SEO.

These techniques ensure that search engines like Google give your work the highest-possible rankings. This makes it easier for users to find your content. Here are some tips to keep in mind as you look to get the most out your SEO efforts:

  • Research key words
  • Leverage social media
  • Use paid search
  • Connect with influencers
  • Get more from technology

Invest in Content Creation

Ultimately, bringing people to your website means providing value to your audience. As part of this, you need to create enticing offerings to capture the potential customers you want. By investing in content development, you can craft the type of information that will bring in users primed to receive your message.

Here are a few techniques to keep in mind:

  • Become a thought leader: Offer data and insights about subject matters that appeal to your target audience.
  • Present proprietary information: Don’t just repeat content available elsewhere. Develop proprietary data that users can only find through you.
  • Include multi-media elements: Plain text gets boring. Enhance your content with video and images.
  • Encourage repeat users: Use techniques like email newsletters to build a long-term connection with potential customers.
  • Provide tools like calculators and calendars: Helpful applications will bring users back over and over. These offerings will encourage your audience to bookmark your page and make it a routine resource.
  • Form content partnerships: Connect with other content creators on the web. This will help you populate your webpage as well as give you a new distribution platform.
  • Bring in guest contributors: Complement your internally created content with posts solicited from outside experts. These collaborations will provide your users with interesting new voices as well as expand your online footprint.

Improve the Customer Journey and User Experience

Getting traffic is just one part of the equation. You also need to turn those visitors into leads — and eventually into customers. To do this, you need to consider the customer journey.

This starts by integrating your content with your sales and marketing goals. Your website should grab an audience, providing the wide end of your sales funnel. From there, you need to direct visitors towards a closer relationship with your company, educating them about your offerings and (hopefully) gathering information about them — including contact information that can be used in the sales process.

At the same time, worry about the aesthetics of your site. Having great content won’t matter much if it is not delivered in an appealing way. Consider user experience and make the necessary upgrades.

Contact Our Experts at PrideStaff Bend Today

A growing business doesn’t just need a strong marketing plan. You also need the right team in place. A strong recruiter, like PrideStaff, can bring you the talent required to take your firm to the next level.

Contact PrideStaff today to learn more.

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